u003cpu003eThink Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.u003c/pu003e u003cpu003e u003c/pu003e u003cpu003eKey Featuresu003c/pu003e u003culu003e u003cliu003eA dive-in-anywhere book that offers practical advice and topical examples. u2028u003c/liu003e u003c/ulu003e u003culu003e u003cliu003eThought triggers, exercises and scenarios to test your knowledge of UX research. u2028u003c/liu003e u003c/ulu003e u003culu003e u003cliu003eWorkshop ideas to build a development team's UX maturity. u2028u003c/liu003e u003c/ulu003e u003culu003e u003cliu003eWar stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.u003c/liu003e u003c/ulu003e
