u003cpu003eu003cbu003eThe most important things you need to know about creating successful user experiencesu003c/bu003eu003c/pu003e u003cpu003eWe want our UX to be brilliant. We want to create stunning user experiences. We want our UX to drive the success of our business with useful and usable software products. This book draws on the wisdom and training of Jakob Nielsen and Don Norman to help you get your UX right - in 101 ways!u003c/pu003e u003cpu003e101 UX Principles shows you the 101 most important things you need to know about usability and design. A practical reference for UX professionals, and a shortcut to greatness for anyone who needs a clear and wise selection of principles to guide their UX success. Learn the key principles that drive brilliant UX design.u003c/pu003e u003cpu003eEnjoy 101 Principles including 'Good UX has a Beginning, a Middle, and an End', 'Make Your Links Look Like Links', 'Don't Use Obsolete Icons', 'Decide Whether an Interaction Should Be Obvious, Easy, or Possible', 'Test with Real Users', 'Making the most of fonts', 'Good UX for search results', and 'Show your user - don't tell your user!'u003c/pu003e u003cpu003e"Good to read from beginning to end, and a nice dip-in-and-out text, the chapter titles reminded me of principles I don't even think about explicitly when I likely should. The book inspired me to start more explicitly articulating some of the principles I just take for granted."u003c/pu003e u003cpu003eu003cbu003e- Elizabeth Churchill, Director of User Experience at Googleu003c/bu003eu003c/pu003e u003cpu003e"This is a great practical read. It is convenient to use as a reference when solving real UX problems. I would definitely recommend it as an introduction to UX, but also as a good reminder of best practices for more experienced designers."u003c/pu003e u003cpu003eu003cbu003e- Anne-Marie Léger, Designer at Shopifyu003c/bu003eu003c/pu003e u003cpu003e"A great Mood Booster and Pep Talk. Like a good pep talk from a sports coach before a game, Will reminds us of the common pitfalls we all come across."u003c/pu003e u003cpu003eu003cbu003e- Kate Pincott Product Designer at Facebooku003c/bu003eu003c/pu003e u003cpu003eu003cbu003eSome more of the 101 UX Principles featured in this book:u003c/bu003eu003c/pu003e u003cpu003eWork with user expectations not against themu003c/pu003e u003cpu003eHow to build upon established metaphorsu003c/pu003e u003cpu003eHow to arrange navigation elementsu003c/pu003e u003cpu003eHow to introduce new ideas to your useru003c/pu003e u003cpu003eMatching pagination and content structureu003c/pu003e u003cpu003eWhen invention is not good for UXu003c/pu003e u003cpu003eStriving for simplicityu003c/pu003e u003cpu003eReducing user tasksu003c/pu003e u003cpu003eWhat to make clickableu003c/pu003e u003cpu003eMaking the most of fontsu003c/pu003e u003cpu003eMaking your links look like linksu003c/pu003e u003cpu003ePicking the right control for the jobu003c/pu003e u003cpu003eData input and what users care aboutu003c/pu003e u003cpu003eHow to handle destructive user actionsu003c/pu003e u003cpu003eWhen color should not convey informationu003c/pu003e u003cpu003eTappable areas and the size of fingersu003c/pu003e u003cpu003eGetting payment details the right wayu003c/pu003e u003cpu003eUse the standard e-commerce patternu003c/pu003e u003cpu003eIf you really must use a flat designu003c/pu003e u003cpu003eWhen to use progress bars or spinnersu003c/pu003e u003cpu003eDropdowns the right and wrong wayu003c/pu003e u003cpu003eHandling just-off-screen contentu003c/pu003e u003cpu003eHow to do Hamburger menus rightu003c/pu003e u003cpu003eWhen to hide Advanced Settingsu003c/pu003e u003cpu003eGood UX for Notificationsu003c/pu003e