u003cbu003eThe first step-by-step guidebook for successful innovation planningu003c/bu003e u003cpu003eUnlike other books on the subject, u003ciu003e101 Design Methods u003c/iu003eapproaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.u003c/pu003e
